Art is Business is a strategic thinking initiative that helps connect the corporate and cultural spheres along the same values ​​and interests. Our goal is to ensure that the parties can enhance their brand image in the most beneficial way, taking into account aspects of their social judgment as well.

The purpose of the initiative is to highlight the benefits and the possible ways of thinking about collaboration between actors of the art scene and the for-profit segment. Art is Business has multiple branches including a print magazine, news site, training for professionals, private events, conferences, an award and an award ceremony, respectively.