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Art is Business is a strategic thinking initiative that helps connect the corporate and cultural spheres along the same values ​​and interests. Our goal is to ensure that the parties can enhance their brand image in the most beneficial way, taking into account aspects of their social judgment as well.
The purpose of the initiative is to highlight the benefits and the possible ways of thinking about collaboration between actors of the art scene and the for-profit segment. Art is Business has multiple branches including a print magazine, news site, training for professionals, private events, conferences, an award and an award ceremony, respectively.

Marina Abramović partners with WeTransfer in a year-long project

Marina Abramović partners with WeTransfer in a year-long project

“We hope that many will feel inspired by Abramović’s legacy and appreciate the power of technology and digital design in creating new art experiences.”
Louvre partners with brands to reach its audience in times of Covid

Louvre partners with brands to reach its audience in times of Covid

The world’s most famous museum is partnering with well-known brands to reach art lovers online while being closed due to Covid-19.
Inspired by Hans Christian Andersen, a fairytale museum opens in Denmark

Inspired by Hans Christian Andersen, a fairytale museum opens in Denmark

Odense, the writer’s hometown, is the home of the park and exhibition space complex.
Banksy is planning to support British healthcare by auctioning one of his paintings

Banksy is planning to support British healthcare by auctioning one of his paintings

Banksy, the well-known, anonymous graffiti artist is hoping to support the British healthcare (NHS) by auctioning one of his original artworks, the goal is to raise £3m.
Winston Churchill’s painting sold for more than £8 million

Winston Churchill’s painting sold for more than £8 million

The Tower of the Koutoubia Mosque painting was sold for £8,285 million at Christie’s on the 1st of March, despite its worth being estimated as being between £1,5 and £2,5...